What a year 2020 has been. First we think we are taking off then we think we are landing and then...we are locked in cages. For those of our readers who love to travel , for the time being our wings have been clipped.
Right now, nothing is a better equaliser than our current situation, besides baggage claim at La Guardia Airport. We are all having to wait while that belt goes around delivering our luggage. Long gone are the days of just summoning jeeves. They are taking stock too with finally the time to perfect how to care for themselves too.
Having time on our hands is a great way to really understand what makes us happy in the current moment. Is it simplicity? Redefining the word luxury, I tend to think leads us to the conclusion that yes, simplicity will be the new luxury. How that weaves into everyone's life is going to be different. However, the silence of solitude is a blessing that we must learn to love. So what direction will you take? Have you even thought about it between having to wash all your vegetables with white vinegar for two hours straight? (Yes, we are a little paranoid around these parts.) But why not when your wings have been clipped. There are other ways to fly.
Forbidden City as a company will change with you. We are happy to help you feel more comfortable; honestly, its what Kevin and I have been doing for nearly 20 years in one way or another. Whether it was making you laugh on Television or seeing you marvel at the touch of our special cashmere - we always understood that comfort was key. In this day and age, comfort will be at home and the hotels and hideaways where we personally know we are being looked after. Comfort will be in knowing that where we are headed and how we are getting there is safe.
As definitions change, so must our behaviour and so must we. Acceptance of this change will be our new safety. Whether it's helping you fall asleep in some fabulous Belgian sheets, or conjuring memories when we present a new perfume, we will continue to create with change in mind. Nevertheless, still pragmatically and elegantly. After all, who you are will fundamentally never change.
As you reinvent the way you do things, we invite you to join us on instagram, yet a new turn for us, and mark your photos #reinventsuisse. Sending inspirational shots from all over the world will help us take stock of how we look at things are changing.
We are wishing you all the best for now and beyond. Keep in touch with us - you know how to find us.
Forbidden City (SUISSE) SA
Experiences in the Sky
Sometimes thinking about the miracle of modern flight is taken for granted. There is nothing more special than closing the door to an airplane and then opening it again 12 hours later only to discover a different smell, a different time of day and a completely different world. As we traverse the globe daily, we experience, feel and learn about so many different aspects of life. How this transcends taste and style are the magic formula that make Forbidden City® the brand it is today.
Our unparalleled connection with real life people who live above and beyond trend - those who understand that fundamental simplicity are the drivers behind the luxury we know as happiness - are the reason we design pragmatically and luxuriously. When the miracle of modern flight becomes and every day occurrence, especially private flight, we were asked by several high profile clients to recreate the private inflight experience.
We based our entire study on the senses of travel, after all, these are the senses that are constantly bombarded from the moment our minds shift to journey-mode. How could we make the experience in a private jet more bearable was not the call to action, nor was how to make it more luxurious, we tasked ourselves with honoring our core clients' understanding of their lifestyles - nuanced, simple luxuries that create once in a lifetime experiences every time they take to the skies.
A holistic experience begins on the ground and ends on the ground. The magic in the middle is what happens on the airplane. Bringing back the childish excitement of listening to the jet engine, the personalized greeting by the crew and the smallest minute details that we gloss over fuels the journey to perfection that we help to create inflight.
What does this have to do with perfume, leather, cashmere and skincare? Plenty. The connection is not prima facie, rather its the counterintuitive and secondary excitement that comes with feeling the elements we add to the journey. Finally, the personal element, one that of course can be delivered by a flight attendant, but also can be enhanced by our specially strained inflight SPA therapists, is the decisive factor that separates good from best.
Whether its creating a corporate scent for Luxaviation Group or offering our SkyLab Inflight Spa on board a host of different world-leading private jet operators' aircraft, that unique touch and offering a helping had to create the perfect flight are secrets we'd rather keep to our private world of Forbidden City. Welcome aboard!
Experience our discreet and personalised service. Whether it's refurbishing your jet's interior or catering rare Swiss wines on a flight from Los Angeles to Zürich - our private aviation team listens well and responds.